How to use this tool
Choose whether to compare margin and markup or solve a target selling price.
Enter costs consistently, including any overhead you want included. Margin divides profit by selling price; markup divides it by cost.
Margin = (price−cost)/price; markup = (price−cost)/cost
Worked example
40% · profit margin
Fixed example using the settings below. Monetary examples use USD; dates and times use their stated reference values. This example stays unchanged when you edit your calculation.
Example inputs
- Unit cost: 60
- Selling price: 100
- Target margin (%): 40
- Calculation: Margin and markup
Method illustration: Cost 60 and price 100 gives a 40% margin and 66.67% markup.
Assumptions and limits
- Margin divides by selling price; markup divides by cost. Tax and overhead must be included in entered cost if relevant.
Check or report a result
Check the units, selected calculation and assumptions first. Compare the fixed example above with your inputs to identify what changed.
Report a calculation issue with the page address, hypothetical inputs, result displayed and result expected. Do not include passwords, bank details or other private information.